True. There are times where I feel like this sort of thing is getting better, valuing someone for their character rather than their appearance, but then I'll find something that plummets this belief right back to the bottom, normally on social media. We are becoming much more superficial in the way that we are doing things. Even the campaign for The Body Shop was created to catch the viewer's attention by being somewhat emotionally connecting (somewhat) and relevant to our cultural climate (dating apps, social media, creativity, openly masturbating, "self-love"), all while simply trying to sell, sell, sell. It's superficial and articles like this can remind us that we need to see through the veil. :)